Terroir – soils, climate and people – imbues a wine region with a distinct sense of place. These unique qualities allow select varietals to thrive. Just as every major city has a signature landmark, every major winegrowing region has a signature varietal. The varietals within these regions express a character, a style and a sense of place that is wholly their own.
The world’s finest winegrowing regions boast a best-of-class varietal that represents the global benchmark of quality for that varietal – the standard by which all others are held. The vision behind UNPARALLELED is to make these best-of-class (or best-of-region) wines accessible to all wine lovers.